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AIVA
Role: Concept Development, user research, user flow, site mapping, wireframes, usability test, prototyping and visual designing.
Tools: Adobe Creative Suit, Figma.
PROJECT OVERVIEW
AIVA redefines the way users experience and enjoy singing, offering a comprehensive and engaging platform for musical expression, learning, and social interaction.
PROBLEM STATEMENT
Despite the popularity of karaoke among individuals seeking entertainment and self expression, existing karaoke platforms often 
lack comprehensive features. Traditional karaoke systems may suffer from limited song selections, poor audio quality, and complicated user experiences, hindering 
the enjoyment
and engagement of users.
AIVA will bring together people who love music, giving them a space 
to express themselves 
and share their passion. 
AIVA aims to connect individuals from diverse backgrounds, fostering 
a supportive environment where they can collaborate and grow together.
INTRODUCTION:


Welcome to the future of AI implemented karaoke app! 
Imagine a world where anyone, regardless 
of their vocal ability one can step into the spotlight and sing their heart out with confidence. 


AIVA provides a dynamic vocal accompaniment that adapts to each
user's unique voice and style in real-time.


AIVA harnesses the power of AI to transform the karaoke experience, offering a range
of cutting edge features and a vibrant community to explore.

MISSION:


AIVA’s, AI implemented voice assistant
feature aims to furnish users with an
engaging and interactive platform
facilitating the rendition of preferred
songs, enabling the recording of their performances and seamless sharing
across social media channels. The app
offers an array of songs spanning diverse artists, popular hits and timeless classics.
It will incorporate advanced functionalities such as voice enhancement, pitch
correction and AI-driven voice assistance
for personalized song recommendations.
QUANTITATIVE RESEARCH
TARGET AUDIENCE
PRIMARY AUDIENCE


Age: 13-40 years old.
Gender: Non gender specific.


Target audience for my app is children, teens & adults. This age group is tech
savvy and enthusiastic, they are open
to explore new social media trends.
They like recording & sharing it with family, friends and social media websites.
They are connected with musical communities and like to expand their
social life through entertainment events. 

SECONDARY AUDIENCE


Age: 40+ years old. 

Gender: Non gender specific.

They are not very social party people but will sing their heart out at home around their people. Most people are conscious about singing in a social environment and are more comfortable singing at home based party events. This category could be loyal users as they are always looking for activities to bond with their family. 

USER-INSIGHTS
Identify the most frequently sung songs to highlight popular choices and ensure they're easy
to navigate.
Determine how users interact socially within the app: whether they prefer singing solo, duets,
or participating in group performances.
Consider geographical differences in song preferences or karaoke culture 
to offer local language content and events tailored to specific regions.
STYLEGUIDE
PERSONA 1
TASK FLOW 1
Neha wants to use AIVA to sing and record a Bollywood song. She is going to use voice assistance and english lyrics for her performance.
LO-FI WIREFRAMES
HI-FI WIREFRAMES
PERSONA 2
TASK FLOW 2
Swapna wants to create a playlist of Disney songs. She is going to use voice enhancement to while recording her performance.
LO-FI WIREFRAMES
HI-FI WIREFRAMES
PERSONA 3
TASK FLOW 3
Ridhima wants to use AIVA app to create a community for her friends to join.
LO-FI WIREFRAMES
HI-FI WIREFRAMES
CONCLUSION
AI revolutionizes how people engage with karaoke, offering an unparalleled 
level of convenience, customization, and entertainment value. As technology continues to evolve, this innovative platform promises to redefine the karaoke experience for users worldwide, making singing accessible and enjoyable for everyone, anytime, anywhere.

AIVA represents a significant advancement in entertainment technology, 
offering users a dynamic and immersive singing experience.
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