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BADFISH COFFEE & TEA
PROJECT OVERVIEW
Role: Concept Development, brand identity, visual designing, graphic designing, research, task flows, user flows, prototyping.
Tools: Adobe Creative Suit, Figma.
The goal of this restaurant rebranding project is to strategically refine and reshape the perception of the brand. The focus was to enhance the overall look and feel, relevance and resonance of the brand leading to increased brand loyalty, customer engagement and business success.
RESEARCH
Badfish Coffee & Tea is driven by a passion for beverages, hospitality, deep rooted commitment and to local artistry and connection. With a dedicated team of leaders they embody values and strive to create a welcoming environment where every guest feels like a cherished member of the community.
Badfish Coffee & Tea aims to provide a welcoming environment for customers to enjoy high-quality coffee, tea, and other beverages while fostering a sense of community in the Sacramento area.
ENVIRONMENT
Badfish Coffee & Tea is a family owned craft coffee shop. They have 2 locations in Sacramento, CA.
They are independently owned and operated, with a team that truly cares and believe in what they do.
They love being a part of the communities they are in! They proudly source locally produced items and serve the highest quality beverages and fare.
Badfish Coffee & Tea takes pride in showcasing the work of local artists within their cafe environment. By providing a platform for local artists to display their artwork, Badfish Coffee & Tea enriches the cultural fabric
of the community.
CONCEPT DEVELOPMENT
Brainstorming Wordlist
Vibrant
Local
Modern
Lively
Inviting
Zesty
Playful
Colorful
Trendy
Fun
Final 3 brand words: Modern, Lively and Playful
LOGO SKETCHES
DIGITAL IDENTITY
FINAL LOGO
I've crafted this logo with meticulous attention to detail and thoughtful consideration of the brand's identity. The logo embodies the essence of Badfish Coffee & Tea, through its design elements and visual language.
The choice of color palette evoke a sense of energy and evoke positive emotions, resonating with the target audience. The typography used in the logo communicates professionalism and modernity, while the sleek lines and curves convey a sense of sophistication and elegance.
Color Options
Typeface: Lato
Lato typeface offers a balance of aesthetics, functionality,
and versatility, making it a suitable choice for this project that seeks to convey professionalism, modernity, and readability.
CLEARSPACE
ADVERTISEMENTS
APLICATIONS
Merchandise
Business Card
Signage
ENVIRONMENTAL DISPLAY
CONCLUSION
The restaurant rebranding project has been a success, breathing new life into the brand and redefining its identity for the modern era. By embracing change, embracing innovation, and staying true to its core values, the brand has emerged stronger, more resilient, and better positioned to thrive in a dynamic and competitive landscape.
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