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BLACKHAWK MUSEUM
PROJECT OVERVIEW
The Museum Rebranding project aimed to rejuvenate and revitalize the image and identity of the Blackhawk Museum in Danville, CA, a renowned cultural institution, to better resonate with contemporary audiences while honoring its rich heritage. The entire process involved strategic planning, museum research, creative design, and effective implementation to ensure a seamless transition to a refreshed and engaging brand presence.
Role: Concept Development, brand identity, visual designing, graphic designing, research, task flows, branding.
Tools: Adobe Photoshop, Adobe Indesign, Adobe Illustrator.
RESEARCH
The Blackhawk Museum, founded in 1988, consists of five distinct galleries in a facility in Danville, California with
a significant collection of classic, rare, and unique automobiles. In addition to its gallery Classic Car Collection, the museum's four other galleries are The Spirit of the Old West, Art of Africa, Into China, and World of Nature.
The museum is an affiliate through the Smithsonian Affiliations program. The museum is a subsidiary of a not for profit behring Global Educational Foundation.
ENVIRONMENT
Situated within the East Bay Area of California, the Blackhawk Museum primarily showcases an extensive collection of vintage automobiles. The museum's offerings are distinguished by a remarkable diversity of exhibits, showcasing a rich tapestry of art and culture sourced from various countries. Noteworthy attractions include a spacious car gallery, a Western exhibit, displays of African and Chinese art, as well as captivating showcases dedicated to nature and Buddhism. Particularly remarkable is the meticulous attention to detail evident in the museum's animal exhibits, which authentically depict various species within their natural habitats. Below are select images captured during my research endeavors, highlighting key aspects of the museum's compelling offerings.
STYLEGUIDE
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LATO
LATO Light
LATO Italics
LATO Bold
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abcdefghijklmnopqrstuvwxyz
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BODY LatoLight 15pt
Heading 1 LatoBold 20pt
Heading 2 LatoLight 18pt
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LOGO SKETCHES
BUSINESS CARD WITH FINAL LOGO
LETTERHEAD
POSTERS
MERCHANDISE
BROCHURE
CONCLUSION
In conclusion, the Graphic Design Museum Rebranding Project has been a transformative endeavor aimed at revitalizing
and modernizing the museum's identity to better reflect its mission, vision, and values. Through strategic planning, creative collaboration, and meticulous execution, the project has successfully repositioned the museum as a dynamic and relevant cultural institution in today's ever-evolving landscape..
Looking ahead, the success of the Graphic Design Museum Rebranding Project will be measured by the lasting impact
it has on fostering creativity, inspiring innovation, and promoting cultural exchange.
As the museum continues to evolve and grow, it will remain steadfast in its commitment to celebrating the power
and potential of graphic design to shape our world for generations to come.
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