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FUNDRAISER INSIGHTS
PROJECT OVERVIEW
Role: Concept Development, user research, persona, wireframes, prototyping and visual designing.
Tools: Adobe Creative Suit, Figma.
Fundraiser Insights is a financial landscape dashboard of 2 nonprofit organizations
that aims to provide a comprehensive and transparent overview 
of the collective funds. This report aims to create an impact to understand how girl organizations are underrepresented and not funded well.
PROBLEM STATEMENT
Despite the crucial role of financial transparency 
in nonprofit operations, many organizations struggle to effectively communicate their financial performance to donors and stakeholders.
This lack of clear, accessible financial insights hampers fundraising efforts and undermines trust in the organization's stewardship of resources.
PERSONA
INTERESTS:
Ryan is passionate about using technology as a force for positive change. His interest lies in supporting causes and organizations that use technology to address social issues. Ryan values thorough research and seeks detailed information before making decisions. His interest lies
in understanding the impact of donations, organizational transparency, and the effectiveness of initiatives. Ryan is interested in streamlined & transparent online donation processes.A preference for platforms that use technology to enhance efficiency and provide a seamless user experience.
GOALS:
His goal lies in organizations that demonstrate accountability through transparent financial reporting 
and responsive customer support.
His goal is to find a organization that provides clear metrics, success stories, and real-time updates on the impact 
of contributions.
PAIN POINTS:
Ryan feels overwhelmed by the multitude
of causes and organizations. Finding a cause
that connects deeply 
is crucial.
He finds it difficult to find organizations that
are transparent about their mission, goals,
and values.
It is difficult to understand the impact of donations, organizational transparency,
and the effectiveness of initiatives.
FUTURE ASPIRATIONS:
Ryan has limited time for extensive engagement. He is looking for concise and clear information that will help him with his donation process.
Ryan aspires to increase the impact of donations over time. He wants to contribute to larger scale projects, 
supporting initiatives with broader reach, or exploring collaborations with other donors to amplify collective impact.
STYLEGUIDE & TYPOGRAPHY
WIREFRAMES
CONCLUSION
Fundraiser Insights provide actionable insights for both organizations to enhance their fundraising strategies, improve donor engagement, and ultimately further their missions of promoting gender diversity in technology education. In comparing the fundraising efforts of non-profit organizations Girls Who Code and Boys Who Code, it is evident that both entities have demonstrated strong donor engagement and support from their respective communities. While further analysis is necessary to delve into specific metrics such as fundraising performance, demographic outreach, program impact, and cost efficiency, it is clear that both organizations are making significant strides in promoting gender diversity within the technology sector.
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