top of page
Banner.png

ON THE MARK

PROJECT OVERVIEW

On the Mark is a cutting-edge yoga application meticulously crafted to instruct, refine, and enhance your yoga postures, fostering physical fitness, mental clarity, and overall well-being. With expert guidance and personalized feedback, elevate your practice to new heights and experience the transformative power of yoga at your fingertips.
Role: Concept Development, user research, brainstorming, persona, task flows, wireframes, prototyping, user testing, product design and visual design. 
Tools: Adobe Creative Suit, Figma.

PROBLEM STATEMENT

PROJECT OVERVIEW

Despite the growing popularity of
yogaand its numerous health benefits, many practitioners struggle to maintain proper form and alignment during their practice, leading to potential injury or limited progress. Existing resources for correcting yoga postures often lack personalized feedback and accessibility, leaving individuals without adequate support to improve their technique.

VALIDATION OF THE PROBLEM

1. Lack of proper form
2. Limited progress
3. Inadequate correction resources
4. Risk of injury
5. Need for comprehensive guidance
6. Variability in practice environments
7. Feedback
8. Motivation and engagement
9. Support for different yoga styles

CHALLENGES

Striking a balance between functionality and user experience is essential to keep users engaged, requiring intuitive navigation and clear instructions.

DESIGN PROCESS

​RESEARCH: Problem, user research, survey findings, brainstorming, personas and target audience.
DESIGN: Task flows, lo-fi wireframes. 
DEVELOP: User testing, style guide. 
DEPLOY: Hi-fi wireframes, final user testing, prototyping, conclusion.

QUANTITATIVE ANALYSIS

RESEARCH INSIGHTS

  • Embrace daily exercise with a variety in routines.
     

  • Open to following exercise videos on mobile devices or iPads.
     

  • Prioritize maintaining a healthy lifestyle for fitness.
     

  • Seek to learn yoga at home rather than attending expensive studio or gym sessions.

Why users are interested in using OTM

Why users are NOT interested in using OTM

  • Have reached an age where they can't
    effectively follow along with on-screen activities.
     

  • Spend a significant amount of time in front
    of screens throughout the day so they crave for outdoor exercise experiences.
     

  • Lack any inclination or desire to engage in
    yoga practice.

TARGET AUDIENCE

  • Yogis who are new to the practice
    and require guidance in correcting their poses. They may include individuals seeking to start their yoga journey or those transitioning from other forms of exercise..

  • Regular practitioners of yoga who are passionate about improving their form and technique. This audience may include yoga instructors or enthusiasts who prioritize proper alignment
    and posture in their practice.

  • Busy professionals, students and parents who seek to incorporate yoga into their daily routine for physical fitness and stress management. They may have limited time for attending traditional yoga classes and prefer the flexibility of using a yoga correction app at their convenience.

Age Group: Adults (18-65+)
Gender: Both male and female

Age Group: Adults (18-65+)
Gender: Both male and female

  • Fitness enthusiasts who incorporate yoga into their workout routines and desire assistance in refining their technique.
    This audience may also consist of individuals who practice yoga for stress relief or as a complementary form of exercise to other activities.

  • Adults who are interested in the health benefits of yoga, such as improved flexibility and mobility. They may require specialized modifications and adjustments tailored to their age-related needs.

  • Teenagers who are active in sports or fitness activities and seek to enhance their performance through yoga.

  • Physical therapists or healthcare professionals utilizing yoga as part of rehabilitation programs for patients.

PERSONA 1

PERSONA 2

persona_2.png

KEY FINDINGS

After two months of rigorous research, I've come to appreciate the paramount importance of a research-driven approach in crafting optimal UI/UX solutions. Designing a flawless app that satisfies every user's unique requirements proves to be an elusive goal. My journey in developing a yoga correction app has been marked by a continuous evolution, guided by the insights gleaned from extensive research and user feedback. Beginning with an open mind and leveraging research data have been instrumental in steering the project towards its most refined design solutions

TASK FLOW

User logs into his account and follows his yoga exercise routine for day 3 of week 1.

WIREFRAMES

WIREFRAME_1.png

TESTING

testing_1.png
Testing_2.png
Testing_3.png

MOCKUPS

CONCLUSION

In conclusion, an AI-implemented yoga correction mobile app holds great promise for improving accessibility to yoga instruction, enhancing technique, and providing personalized feedback to users.

FUTURE PLANS

Continued advancements in AI technology could further enhance the capabilities
of such apps, potentially incorporating features such as virtual reality for immersive yoga experiences or predictive analytics for injury prevention.

MY SERVICES

UI/UX Design

I offer comprehensive support across all phases
of the UX design process. From initial user research
and persona development to planning, user flows,
wire framing, UI design, prototyping, and rigorous
testing, I provide expert assistance at every step
to ensure a successful outcome for your project.

Graphic/Visual Design

I'm equipped to support across all facets
of graphic design. Conceptualizing designs, creating visual identities, create mockups and refining layouts to ensure brand consistency, 
I'm here to help you navigate every step
of
the graphic design process.
AdobeStock_322922523.jpeg

CONTACT 

Want to get in touch?

It’s just an easy click away!

Thanks for submitting!

Designed and developed by Nirmal Mangalvedhekar
  • LinkedIn
bottom of page